International Association of Privacy Professionals

Putting a global data privacy association on the EU media map

The European office and US headquarters of the IAPP (International Association of Privacy Professionals) sought to raise its media profile in Europe as a global authority in the crowded data privacy space, especially in the context of the implementation of the General Data Protection Regulation on 25 May, 2018.

Our approach

Our award-winning media team of ex-journalists deployed their expertise and network to generate coverage of the IAPP’s flagship events in Brussels and London and to establish the organisation in Europe as a go-to source for commentary on data protection and privacy.

The result

With many latecomers to data privacy claiming to be instant experts, the competition for media attention is fierce. We have successfully built up media awareness of the IAPP’s Data Protection Intensive in London and Data Protection Congress in Brussels, arranged interviews across Europe for spokespeople and secured top-tier coverage. The IAPP features regularly in such outlets as Agence Europe, the BBC, Computer Weekly, Contexte, Corriere della Sera, the FT, EurActiv, MLex and POLITICO. It is also on the radar of AFP, the Economist, Les Echos, EU Observer, Le Figaro, the Irish Times, Reuters, the Wall Street Journal and more.