Diplomatic Mission to the EU

Promoting the vision of a G20 nation’s EU Mission

The EU Mission of a G20 country wants to better understand the Brussels landscape and communicate its key messages to EU policy professionals, influencers and decision-makers through online and offline channels.

Our approach

SEC Newgate EU provides a wide range of services to this Mission, spanning intelligence-gathering and in-depth issues monitoring, research, analysis and strategic counsel to enhance the profile and advance the interests of the country. We also support with messaging, creative content (visuals, infographics, videos) speechwriting, media relations, events, and social media and newsletter management.

The result

The profile of the Mission and the Ambassador have increased, along with the appreciation of EU stakeholders for the country’s positions. SEC Newgate EU also helped the Mission review its branding and materials in order to be more effective in its outreach towards EU stakeholders. The social media accounts (primarily Twitter and Facebook) that we manage for the Mission are amongst the most popular in Brussels with steadily rising numbers of followers.