EU neighbouring country

Ensuring the successful renewal of an EU Association Agreement

The update of its trade agreement with the EU was a top priority for a neighbouring country. SEC Newgate EU ensured that EU institutions and this strategic partner spoke the same language.

Our approach

Creating a network of supporters within EU institutions, SEC Newgate EU helped the client make the case for the agreement and stem opposition against it. With an outreach campaign to establish personal relations with EU decision-makers, as well as timely intelligence gathering, monitoring, political analysis and advocacy tools, the client could follow negotiations closely as well as anticipate and react to all developments.

The result

The client established a networks of contacts and ‘friends’ by raising awareness of how the agreement contributed to their interests. This secured support for the agreement within key political groups and EU institutions, paved the way for a positive vote in favour of the agreement, and raised the country’s reputation and visibility as a key EU partner.