The European Transport Forum

Designing new branding and a website for the European Transport Forum

The Volvo Group requested SEC Newgate EU’s support to revamp the visual identity of the European Transport Forum (ETF), which it launched in 2004. The group wanted modernise its look and feel to be more reflective of the innovative and dynamic industry it represents while retaining its appeal to policy-related audiences.

Our approach

SEC Newgate EU rolled out a highly interactive and collaborative plan to involve the Volvo’s EU office in the creative process to develop a new logo and visual identity which would eventually be transferred to the Forum’s website and printed materials.

The result

SEC Newgate EU developed a complete set of logos and branding guidelines which will be used in future editions of the European Transport Forum as well as a new website.